Assess how your sustainability efforts compare to other organisations in your industry by comparing relevant documents, such as annual or ESG reports, for each organisation you wish to evaluate.
1. What is Muuvment IQ Competitive Analysis?
Muuvment IQ's Competitive Analysis is a powerful solution designed to compare reports from competing companies based on specific sustainability topics or themes.
This tool provides businesses with a competitive edge by analysing and benchmarking key elements within ESG reports. These elements include environmental strategies and initiatives, diversity and equity inclusion efforts, employee management practices, ESG governance, and other crucial metrics.
By using this tool, you can efficiently categorise competitors as Leaders, Followers, or Laggards. This categorisation offers valuable insights into your company's current standing relative to industry peers. Leveraging these insights, businesses can make informed decisions to enhance their competitive positioning and sustainability practices.
2. How to use the Competitive Analysis tool
Go to https://svelte-integration.muuvment.com/ai/home - select Competitive Analysis in the side-menu
2.1 Indicate unique name of the report
Enter a report name. Choose a unique name for your Competitive Analysis report. Click "Continue".
Input unique report name
2.2 Choose reference documents
Select from existing ESG-related documents or upload new document for analysis.
ESG covers three broad areas: environmental impact, social responsibility, and governance practices. Consider collecting documents that address each of these categories:
Environmental: Climate reports, energy usage records, waste management policies, sustainability programs.
Social: Employee engagement surveys, diversity and inclusion reports, community outreach programs, health and safety protocols.
Governance: Board meeting minutes, corporate governance policies, executive compensation reports, compliance with regulations.
Select documents that adhere to the ESG or Sustainability reporting standards and provide a comprehensive view of the company's sustainability performance to ensure you receive relevant recommendations.
Helpful tips: Below are some of the guide to help you select and analyze the most relevant ESG-related documents for effective assessment and comparison.
Identify the companies to evaluate
Identify key competitors whose Sustainability practices you want to evaluate, focusing on those that closely align with your industry and business model. This ensures the analysis is both relevant and actionable. Publicly listed companies are ideal candidates, as they are typically required to publish comprehensive ESG disclosures.
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Define Your Focus
Identify the specific ESG (Environmental, Social, and Governance) areas that align with your objectives (e.g., climate impact, employee diversity, board structure). This will help you filter and select the most relevant documents for analysis.
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Search for Credible Sources
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Prioritise Regulatory Documents
Focus on mandatory filings, such as Sustainability reports and regulatory disclosures, as these are typically more comprehensive, consistent, and reliable sources of ESG information.
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Focus on Materiality
Select documents that address material ESG issues specific to the sector or industry of interest.
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Start selecting reference documents to analyze
Select existing or available documents.
Choose from the available documents uploaded or stored in the platform.
Upload New Documents.
Upload latest company's sustainability reports that the AI will reference during the interview and analysis process. By uploading new documents, you can ensure the AI works with the most relevant and up-to-date information to generate accurate insights, summaries, and reports.
Documents uploaded are shown on the bottom section wherein the information on the filename and company are displayed.
Upload New documents
A summary of the selected and uploaded documents is displayed. Review the list carefully. You may add or delete documents as needed.
2.3 Confirm reference documents
The selected documents will serve as the basis for generating the competitive analysis report. Please take a moment to review them to ensure all required files are included and accurate.
if a document is missing, click "Go Back" to select or upload the correct file.
if an incorrect document has been selected, click the "Delete" icon to remove.
to view the content of a selected document, click the "eye" icon.
Once the documents are OK, click "Confirm" button.
2.4 Select factors for comparison
Start comparing your sustainability strategy against your peers
Select the factors for comparison. Topics include Carbon offsetting, Climate Change, Contribution to Society, Diversity, Equity and Inclusion, Employee management and Governance.
Users can select a specific topic or choose all available options.
Multiple factors can be selected across various categories. The AI will extract answers to these factors from the chosen reference documents, and include them in the final report.
Select a specific topic or choose all available options.
Once the factors are selected, click "Create report" button.
2.5 Processing and data extraction of the report
System is creating the Competitive Analysis report. Please wait while the system generates and analyses the document. A copy of the report will be sent to your email address and saved to the Reports library when completed.
2.6 Reporting
Competitive Analysis Report Data
An email notification is received once the data extraction is complete. Click "View Data Extract" in the email to see the results.
Alternatively, users can also access the Competitive Analysis report directly from the Reports repository page. A list of generated reports are provided for users to select and review.
Reports Menu
Find the report created in the Report repository page. Users can search by name, by company or by report type.
View the results of the Competitive Analysis report
Review the results of the Competitive Analysis
Download results of the Competitive Analysis report
Users can download the generated report in PDF format which retains the same branding and layout as the HTML version or CSV format.
Understanding the results of the Competitive Analysis report
The results of the analysis are displayed using various colors and icons, representing the AI's categorization of companies based on specific points of comparison for each factor.
Colors: The background colors and icon represents the AI categorization of companies within a particular point of comparison
Light green: Leader
Light yellow: Follower
Light red: Laggard
Light blue: Not categorised
Light grey: No data found
Review the result of the Competitive Analysis report
Some of the helpful tips for understanding the competitive analysis report.
a. Review competitive analysis report
Review the content carefully, applying your ESG knowledge and expertise to assess the findings.
Analyse the insights presented in the competitive analysis report, focusing on how environmental, social, and governance factors impact the competitive landscape.
b. Facilitate internal discussions
Facilitate a comprehensive discussion among ESG colleagues and relevant stakeholders to address key points from the competitive analysis.
Points of discussion can focus on the following:
Implications of the analysis on your current strategy.
Examine how the competitive analysis findings impact your existing ESG strategy.
Discuss if current initiatives are positioned to respond to the analysed competitive landscape.
Areas where competitors are outperforming your company.
Identify specific areas where competitors have shown superior performance in ESG initiatives.
New opportunities identified in the report.
Highlight any new opportunities revealed in the competitive analysis.
Brainstorm how these opportunities can be leveraged for strategic growth and sustainability.
Strategic adjustments that can enhance your competitive position.
c. Assess Opportunities and Threats
Assess competitors' strengths and weaknesses in relation to your business, with a specific focus on their ESG initiatives. Evaluate their sustainability practices, social responsibility efforts, and governance structures.
Identify areas where your company can leverage opportunities to enhance its ESG performance and address potential risks arising from competitors' ESG strategies, which may impact market positioning, stakeholder trust, and regulatory compliance.
d. Define Actionable insights
Outline actionable steps based on the insights from the competitive analysis and internal discussion.
Update or refine current business strategies.
Integrate findings from the competitive analysis into the organisation's existing strategies.
Develop new plans or adjustments that align with identified strengths and opportunities.
Set new goals to capitalise on identified opportunities.
Ensure that these goals are specific, achievable, and aligned with the overall ESG mission.
Assign tasks to relevant team members to address areas for improvement.
Develop a timeline for implementing changes and monitoring progress.
Plan for regular follow-up discussions to track the impact of these decisions.