Assess how your sustainability efforts compare to other organisations in your industry by quickly extracting information from relevant documents, such as annual or ESG reports.
1. What is Muuvment IQ Competitive Analysis?
Muuvment IQ's Competitive Analysis is a powerful solution designed to compare reports from competing companies based on specific sustainability topics or themes.
Competitive Analysis compares and benchmarks key elements within ESG reports. These elements include environmental strategies and initiatives, diversity and equity inclusion efforts, employee management practices, ESG governance, and other crucial metrics.
By using Competitive Analysis, you can efficiently categorise companies as Leaders, Followers, or Laggards. This categorisation offers valuable insights into current standings relative to industry peers, helping you to make informed decisions to enhance your competitive positioning and sustainability practices.
2. How to use the Competitive Analysis tool
Start by selecting Competitive Analysis in the sidebar.
Name your report
Enter a unique name for your Competitive Analysis report and "Continue".
Input unique report name
Choose reference documents
Select from existing ESG-related documents or upload new documents for analysis.
ESG covers three broad areas: environmental impact, social responsibility, and governance practices. Consider collecting documents that address each of these categories:
Environmental: Climate reports, energy usage records, waste management policies, sustainability programmes.
Social: Employee engagement surveys, diversity and inclusion reports, community outreach programmes, health and safety protocols.
Governance: Board meeting minutes, corporate governance policies, executive compensation reports, compliance with regulations.
Select documents that adhere to ESG or Sustainability reporting standards and provide a comprehensive view of the company's sustainability performance to ensure you receive relevant recommendations.
Helpful tips: Below is some guidance to help you select and analyse the most relevant ESG-related documents for effective assessment and comparison.
Identify the companies to evaluate
Identify key competitors whose sustainability practices you want to evaluate, focusing on those that closely align with your industry and business model. This ensures the analysis is both relevant and actionable. Publicly listed companies are ideal candidates, as these are typically required to publish comprehensive ESG disclosures.
|
Define Your Focus
Identify the specific ESG (Environmental, Social, and Governance) areas that align with your objectives (e.g., climate impact, employee diversity, board structure). This will help you filter and select the most relevant documents for analysis.
|
Search for Credible Sources
|
Prioritise Regulatory Documents
Focus on mandatory filings, such as Sustainability reports and regulatory disclosures, as these are typically more comprehensive, consistent, and reliable sources of ESG information.
|
Focus on Materiality
Select documents that address material ESG issues specific to the sector or industry of interest.
|
It's best to start by reviewing your list of available reference documents already in your Documents store and selecting any that are relevant.
You can then Upload any new PDF documents you would like to include in the analysis that have not previously been provided to Muuvment IQ, such as the latest company sustainability reports. This will ensure Muuvment IQ works with the most relevant and up-to-date information to generate accurate insights, summaries, and reports for you.
Document file names and the associated company name are displayed at the bottom of the upload interface. You can refine the company name by clicking on the suggested name and selecting from the list or typing a correction.
Upload New documents
A summary of the selected and uploaded documents is displayed. Review the list carefully. You may add or delete documents as needed.
Confirm reference documents
The selected documents will serve as the basis for generating the competitive analysis report. Please take a moment to review them to ensure all required files are included and accurate.
If a document is missing, click "Go Back" to select or upload the correct file.
If an incorrect document has been selected, click the "Delete document" icon to remove.
To view the content of a selected document, click the "View document" icon.
Once you are happy with your list of documents for analysis, click the "Continue" button.
Select factors for comparison
Topics include Carbon offsetting, Climate Change, Contribution to Society, Diversity, Equity and Inclusion, Employee management and Governance.
You can select a specific topic or choose all of the available options. Multiple factors can be selected across various categories. Muuvment IQ will review the documents and extract statements related to these factors for inclusion in the report.
Select a specific topic or choose all available options.
Once the factors are selected, click "Create report" button.
Processing and Data Extraction
Please wait while Muuvment IQ generates and analyses the documents. A copy of the report will be sent to your email address and saved to the Reports library when completed.
Reports
Find the email notification in your inbox once the data extraction is complete. Click "View Data Extract" in the email to see the results.
You can find all of your Competitive Analysis reports on the Reports page from the link in the sidebar.
Reports Menu
Search by name, company or report type.
Viewing Competitive Analysis Reports
Review the results of the Competitive Analysis.
Downloading Competitive Analysis Reports
You can download reports in PDF format with branding and layout, or in CSV format for use in data management tools.
Understanding the Results of Competitive Analysis Reports
The results of the analysis are displayed using colours and icons representing the categorisation of companies based on the points of comparison for each factor.
Colours:
Light green: Leader
Light yellow: Follower
Light red: Laggard
Light blue: Not categorised
Light grey: No data found
Reviewing the Results of Competitive Analysis Reports
Some helpful tips:
a. Review the report content.
Apply your ESG knowledge and expertise to assess the findings.
Analyse the insights presented, focusing on how environmental, social, and governance factors impact the competitive landscape.
b. Facilitate internal discussions.
Comprehensive discussion among ESG colleagues and relevant stakeholders will help you address the key points.
Examine how the competitive analysis findings impact your existing ESG strategy.
Discuss if current initiatives are positioned to respond to the analysed competitive landscape.
Identify areas where competitors are outperforming your company.
Note exemplary practices and initiatives you can learn from.
Identify new opportunities to improve your company's performance and how these can be leveraged for strategic growth.
Pay special attention to strategic adjustments that can enhance your competitive position.
c. Assess Opportunities and Threats.
Assess competitors' strengths and weaknesses in relation to your business, with a specific focus on their ESG initiatives. Evaluate their sustainability practices, social responsibility efforts, and governance structures.
Identify areas where your company can leverage opportunities to enhance its ESG performance and address potential risks arising from competitors' ESG strategies, which may impact market positioning, stakeholder trust, and regulatory compliance.
d. Define Actionable Insights.
Outline actionable steps based on the insights from the competitive analysis and internal discussion.
Update or refine current business strategies.
Integrate the findings into your organisation's existing strategies.
Develop new plans or adjustments that align with identified strengths and opportunities.
Set new goals to capitalise on identified opportunities.
Ensure that these goals are specific, achievable, and aligned with the overall ESG mission.
Assign tasks to relevant team members to address areas for improvement.
Develop a timeline for implementing changes and monitoring progress.
Plan for regular follow-up discussions to track the impact of these decisions.